What Brave is ultimately trying to orchestrate is a massive paradigm shift in consumer data monetization and trusted advertiser acceptance.
These tokens are paid out to users on a monthly basis and upon receiving them, BAT recipients have the option to keep the tokens for themselves, trade them for other currencies like dollars, or support their favorite content creators through "tipping" the BAT. In exchange for being served a pre-determined number of advertisements per hour in the Brave browser, users are compensated for their ad-viewing with BAT. The Brave browser offers users a robust ad-blocking browser with opt-in advertising. Advertisers utilize the Brave browser advertising platform to run ad campaigns targeting Brave's user base. Brave and BATīAT stands for "Basic Attention Token." BAT is essentially a utility token that is used in the Brave browser advertising exchange and in the Brave rewards program. To understand the potential opportunity in BAT, I think we need to first understand exactly what BAT is and why the Brave browser is so important. I take this view as both an investor and as a content creator. The BAT token ( BAT-USD) is one of the more interesting long-term speculative bets in the digital asset space.
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